Scott Wennermark's Resume (Last updated July 30th 2008)

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Scott A. Wennermark
3730 Farmland Drive
Fairfax, Virginia 22033
(703) 378-1711

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EXECUTIVE SUMMARY	Business and partnership development professional who converts industry best practices into win-win strategies and pragmatic marketing solutions to advance an organization's mission and bottom line. Negotiated, managed, and directed 92 organizational partnerships and more than 1,500 online marketing affiliates. Team oriented with a proven approach to problem solving demonstrated by a 17 year track record of success. Continuous learner with a bias for action. Expertise in the nonprofit and for profit sectors.

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KEY QUALIFICATIONS	Contract Negotiation & Partnership Development Market Research & Competitive Analysis Marketing Strategy & Strategic Business Planning New Product & Program Development Project & Agency Vendor Management Cross-Divisional Team Development Business Process Reengineering

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WORK EXPERIENCE	American Bible Society Strategic Partner Manager; Web Strategist; promoted to Director, Digital Ministries	2005 - Present Chantilly, Virginia
	Creating online strategies, new partnerships, and win-win solutions for $400M, 192 year old organization. Directing pilot tests of new initiatives and strategies—currently designing and testing messaging for a recording artist partnership strategy. Founded and directed ABS' first social networking initiative ShareYourStoryNow—customer blog quantifies new ABS mission statement, gathers real time feedback, and creates new online content and donation incentive products. Interviewed and filmed over 100 recording artists for (www.sysn.org)—videos rank second in popularity on GodTube network of 76 partner organizations. Negotiated, developed, and launched e-commerce affiliate program for (www.bibles.org) resulting in more than 400 new affiliates in the first month. Created strategic operating plan for Information Technology Department—negotiated, designed, and launched successful partnerships with GodTube and Omniture analytics solution. -
	Wennermarketing Contract Consultant	1995-1999 & - 2003-2004 Washington, DC
	Advanced organizational growth through development and execution of strategic initiatives and operational efficiencies. Partial client list includes: National Geographic Society, Ethics Resource Center, Internet Society, and Faith in the Family International. Recruited and/or managed over 1,100 affiliate marketing partnerships for National Geographic's online store—increased affiliate program sales by $245,390 (363% increase over previous year). Developed and launched Ethics Resource Center's "Leaders on Ethics" initiative—recruited and interviewed Fortune 500 CEO's speaking out about ethics in the workplace. Directed Internet Society's e-mail membership marketing campaign—generated an 18% response. Researched, developed, and launched go-to-market strategy for Faith in the Family International—currently serving as the parent organization to 15 affiliates. -
	National Recreation and Park Association Membership Director	2002 - 2003 Ashburn, Virginia
	Directed membership department for 22,000+ member association during leadership transition (1.5M budget). Responsible for member services area, affinity programs, and marketing vendors. Member of senior management team with three direct reports. Managed state partnership program and renewed membership development campaign. Conducted research and created model to determine previously unknown lifetime value of a member. Designed new membership recruitment campaign for annual conference that increased association membership and attendee registration. -
	Crosswalk.com Sr. Account Manager; promoted to Director of Corporate Communications	1999 - 2001 Chantilly, Virginia
	Negotiated, designed, and executed online business partnerships. Directed staff, events, and activities for media company's Marketing, Business Development, and Customer Service Departments. Member of senior management team with three direct reports. Negotiated new partnerships and assessed and restructured lapsed contracts resulting in $3.3M in new revenue. Managed 26 corporate partnerships and online sponsorships—directed internal and external resources (e.g., advertising, technical development, marketing, reporting, etc.). Negotiated and implemented online Customer Relationship Management (CRM) solution—reduced customer inquiries by 70% and overhead by $40K annually. Transitioned 11,000 Web-filtering subscribers to a strategic partner—saved $90K in annual operating expenses and generated more than $35K in new revenue. -
	Prison Fellowship Marketing Coordinator	1995 Reston, Virginia
	Coordinated cause-related marketing initiatives for largest nonprofit ($28M) dedicated to working with prisoners, ex-prisoners, and their families. Designed, developed, and coordinated partnership and event exhibition strategy for Promise Keepers' conferences (events held in 13 cities). Successful partnership featured in New Man magazine. Assisted in the development of a pilot internship program—employed 10-15 students a year. -
	MCI Sales Supervisor; promoted to Insights Program Manager	1992 - 1994 Arlington, Virginia
	Managed 34 telemarketing sales professionals and led corporate headquarters best practice Supervisor Insights Program for second largest telecommunications provider. Increased Supervisor Insights budget to $325K and expanded program scope to include a Managers Insights. Improved existing program and developed new sales products for cross-divisional senior executives. Created best practice contest manual—increased telemarketing sales and company-wide efficiencies. Awarded "MCI Commendation Award" for Insights program efforts. Earned "Top Sales Supervisor Award" as an MCI Sales Supervisor. -
	Resort Recreation & Tennis Management Recreation Manager; promoted to Sales Representative	1990 - 1992 Hilton Head Island, South Carolina
	Managed and mentored eight college interns who provided outsourced recreational services to timeshares, hotels, and resorts. Generated $600K in revenues over three month period via cold calls. Managed and successfully launched four outsourced activity programs. Developed partnerships with local businesses to promote recreational products and services. -

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EDUCATION	Missouri State University BS in Organizational Communications	1986 - 1990 Springfield, Missouri
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	Imperial College—University of London Minor Criminal Justice in Cultural Studies	1990 - 1990 London, England
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AWARDS	MCI Commendation Award MCI Regional Top Sales Supervisor Award

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CERTIFICATIONS & TRAINING	Pragmatic Marketing Certified, Omniture Analytics, Practical Product Management, Effective Marketing Programs, Internet Marketing, Continuous Improvement (TQM), Fundamentals of Marketing Management for Associations and Foundations, Managing for Telemarketing Excellence, LifeFocus, Coaching for Positive Results, and Conflict Management.

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